Past event
Theatre Skills Workshops: Introduction to Marketing - Free
Marketing Toolkit Introducing the principles of marketing and why it's different to publicity. Wednesday 15 September Conference Room Jan McTaggart
Jan McTaggart
Deputy Director, Head of Programme and Marketing
Jan has worked in marketing and audience development in the arts for over 25 years, for, amongst others, the Traverse Theatre, Edinburgh Festival Fringe. Edinburgh International Festival and Dundee Contemporary Arts. As a freelancer she has worked for a diverse range of organisations in the arts, retail and education. Jan is an experienced trainer who wants to make sure that audiences and artists have the best possible chance of making connections and believes that this is possible through shared understanding of the principles of marketing and a few, simple, sustainable tools.