Past event
Innovation Week Keynote --- Welcome to the Rodeo
What do you get when two founders, a farm in rural Scotland and an unexpected surplus of cucumbers collide?
You get Goat Rodeo Goods.
Join us for the keynote event of Innovation Week 2026 as we welcome Lucy Pattinson and Kat Goldin, the founders of one of Scotland's most exciting and fastest-growing food and drinks brand, for an honest, entertaining and inspiring conversation about entrepreneurship, resilience and building a business when nothing goes to plan.
Goat Rodeo Goods is known for its bold flavours, award-winning pickles, condiments and seasonings, but the story behind the brand is just as remarkable as the products themselves. After meeting in 2023 and launching a farm-to-table events company together, Lucy and Kat found themselves faced with an unexpected opportunity when a local farmer arrived with more cucumbers than she knew what to do with. What started as a simple idea to create the crunch American-style pickles Kat missed from home quickly became a thriving business.
Just three years later, Goat Rodeo Goods is stocked in more than 500 stores nationwide and has secured support from organisations including Scottish EDGE, Scottish Enterprise and the Investment Fund for Scotland.
But success stories rarely tell the full story.
In this keynote conversation, Lucy and Kat will take attendees behind the scenes of building a modern consumer brand from the ground up. They'll discuss the realities of launching and scaling a business in the highly competitive food and drink industry, navigating uncertainty, dealing with failures and setbacks, securing funding and managing growth while staying true to their vision.
They will also share candid insights into their experiences as female founders, balancing entrepreneurship with family life, leading a growing business during maternity leave and building confidence in industries where women remain underrepresented.